Our Story
Our company’s philosophy is based on kindness. We believe in kind business, from carefully selecting our ingredients to hiring new team members, kindness is at the core of what we do.
All our organic superfoods are USDA certified organic. Our chocolate is fair trade. Our dried fruit is unsulphured and unsweetened unless otherwise mentioned. All our ingredients are nutrient-dense, wholesome and grown in proper ways. Our packaging is environmentally friendly and each one of our superfood snacks are individually hand packed with the utmost care and love.
We’ll give you the snacks without the guilt feeling, all you have to do is enjoy them!
Creating a world in which kindness is a source of health.
Our mission is to make it easier for people to eat healthy by providing them with on-the-go snacks in strategic places, made with only kind ingredients and by raising awareness on what kind nutrition is through healthy eating education.
Our Core Values
Kindness
Kindness is at the core of what we do.
We are committed to providing you with the kindest ingredients in our snacks. We are kind to our environment. We are aware of our deteriorating environment and we take the environment into account in everything we do. We are kind to our community, our colleagues and to ourselves.
Integrity
We are always honest with our customers on what goes into our products without sugar coating or omitting ingredients. We believe in fair trade and will do our utmost best to provide you only with fair trade ingredients. We strive to develop relationships with suppliers that conduct business in an ethical manner.
Passion
We are passionate about wellness in general and specifically passionate about our job. We believe that passion gives purpose to life and that everyone should be passionate about the work they do.
Education & Awareness
We bring consciousness to ourselves and to our stakeholders through continuous education on healthy food and healthy living. We strive to do this to be able to continue providing our customers with the highest quality and functional snacks on the market.
Career
We are always on the lookout for talented individuals that share our commitment in making a difference to our customers to join our team. Do you have a strong work ethic and are you passionate about wellness? Are you flexible and detail oriented?
